For over 10 years, Toddlewood, created by Tricia Messeroux, has become everyone’s favorite kids’ creative brand, known for its iconic recreations during awards season (Oscars, Golden Globes, Grammys Awards).
In 2020, Tricia created Toddlewood’s Engineers of Equality Project. This pivot was in response to the untimely death of George Floyd by the hands of police brutality. Tricia felt the responsibility to educate through art and inclusion by way of Toddlewood, her globally-celebrated photography brand.
After putting out a casting call announcing her intensions, she received over 3000 submissions of kids whose parents wanted their children to be part of this worthy project. Over 30 children were meticulously chosen as the Toddlewood doppelgängers of civil rights leaders like: Dr. Martin Luther King Jr., the late John Lewis, Angela Davis, Nina Simone, Ava Duvernay, Kendrick Lamar, Nelson Mandela and more.
The chosen few traveled to the New York’s Toddlewood Studios from as close as Brooklyn to as far as Texas and Los Angeles, California. Tricia and her team also made necessary trips, most notably Selma, Alabama, where she conducted a photo shoot with young John Lewis look-alike on the infamous Pettus Bridge.
Through transformative hair, make-up, wardrobe, photography, and graphic design, Tricia’s coffee table book, “Toddlewood Engineers of Equality,” is filled with images of the actual activist side by side with the Toddlewood model look-alike. A short bio about what makes each activist is included in the book along with his or her famous and most powerful quote. This project is a not only a passion project working towards achieving equality; it is also an inspirational, educational, and motivating art piece.
“As a Black woman, wife and mom who has witnessed the painful and dispiriting effects of racial discrimination in my own life, I am encouraged by this opportunity to teach, uplift and inspire our future change-makers and our communities at large. The goal for this project is to “Creatively Empower Future Change Makers” Tricia Messeroux
The 145-page coffee table book, ToddleWood Engineers of Equality Project, is now available.