For years, photographer Toddlewood, created by Tricia Messeroux, has become, everyone’s favorite kids’ creative brand, known for its iconic recreations during awards season, presents the “Toddlewood® Engineers of Equality Project.” This pivot was in response to the untimely death of George Floyd by the hands of police brutality. Tricia, a wife of a black man and mom of two black girls felt the responsibility to educate through art and inclusion by way of Toddlewood, her globally celebrated photography brand. After putting out a casting call announcing her intentions, Tricia received over 3000 submissions of kids whose parents wanted their children to be part of this worthy project. Over 30 children were meticulously chosen as the Toddlewood doppelganger of civil rights leaders like: Dr. Martin Luther King, Jr., the late and great John Lewis, Angela Davis, Nina Simone, Ava Duvernay, Kendrick Lamar, Nelson Mandela and more.
The chosen few traveled to the New York’s Toddlewood® Studios from as close as Brooklyn to as far as Texas and Los Angeles, California. Tricia and her team has also made necessary trips, most notably Selma, Alabama, where she conducted a photo shoot with young John Lewis look-alike on the infamous Pettus Bridge.
Through transformative hair, make-up, wardrobe, photography, and graphic design, Tricia’s coffee table book, “Toddlewood Engineers of Equality” is filled with images of the actual activist side by side with the Toddlewood model look-alike. A short bio about what makes each activist is included in the book along with his or her famous and most powerful quote. This project, appropriately called the “ToddleWood Engineers of Equality Project” is a not only a passion project working towards achieving equality; it is also an inspirational, educational, and motivating art piece.
“As a Black woman of a Black family and a Black creative/entrepreneur who has witnessed the painful and dispiriting effects of racial discrimination in my own life, I am encouraged by this opportunity to teach, uplift and inspire our future change-makers and our communities at large. The goal for this project is to Creatively Empower Future Change Makers.” – Tricia Messeroux
The 145-page coffee table book, ToddleWood® Engineers of Equality Project, is available for pre-sale on November 18, 2020.